Change for Kids

Helping a brand grow up a little

Creative Direction • Visual Identity

When the shoe doesn’t fit anymore ...

Change For Kids is a non-profit that works directly with the administrations, faculty, and students in New York public schools to provide support where it’s needed most. The branding, however, did not evolve with the program as it grew over the years. The new branding captures the true sense of hope Change For Kids’ work instills in the community, the sophistication of their programs, and the deep commitment to the success of their partners.

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Ted Turner Reserves

Run It Forward