Ted Turner Reserves

Ted Turner saved the American Bison from near extinction.

Ted Turner, one of the largest private landholders in the United States, is a dedicated conservationist. The conservation and wildlife protection work on his four properties in New Mexico, spanning over 1 million acres, are largely funded by onsite luxury hospitality ventures. 

By putting the beauty of the land front and center, the new visual identity ensures Ted Turner Reserves stays true to its brand mission: connecting people with nature. It also accentuates the diverse luxury experiences available across the four distinct properties — giving the brand wide appeal and multiple entry points.