Supercharge
Celebrating Women’s Voting Power
Campaign Strategy • Creative Direction
Women have real power at the polls.
Supermajority is all about mobilizing women to exercise their political muscle. Given the importance of the 2020 presidential election, it was a perfect moment to step it up a notch. What was originally conceived as an all-women’s in-person political rally like never seen before, quickly moved to an online women’s political rally like never seen before. The event brought together activists, artists, politicians and entertainers to celebrate women’s power to create positive change with their vote.
Women from all over the world tuned in to feel community, understanding, and be inspired. Everyone was met with a decidedly positive branded event that said: we know 2020 has been uniquely challenging, but we have wins to celebrate, joy to charge up, and the power to change the future.
