ETR
Moving a major player out of the shadows.
Brand Identity • Creative Direction
Sometimes a good look in the mirror is in order.
Despite ETR’s (Education, Training, and Research) behavioral research being a driving force behind K-12 health curriculum and educational materials, their partners often grab the spotlight. Their dated look wasn’t helping. Deeply focused on producing standard defining scientific research, ETR had neglected their branding for long time.
The refresh acknowledges their scientifically rigorous standards, while positioning them as experts uniquely cued into the young students they impact.
Also Ran
